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Photograph By Subway®
Subway® Ultimate Meatball Marinara on new Cheesy Garlic Bread Subway® Ultimate Meatball Marinara on new Cheesy Garlic Bread

Behind the launch of new Ultimate Cheesy Garlic Bread

Behind the launch of new Ultimate Cheesy Garlic Bread

Just how good is new Ultimate Cheesy Garlic Bread at Subway® restaurants?

"It's so delicious that it takes you to a happier place," says Len Van Popering, Subway® Vice President of Global Brand Management and Innovation.

"We start with our classic Subway Italian bread and spread it with a generous portion of garlic butter spread," he says. On top is mozzarella and parmesan cheese that's toasted to gooey, bubbling perfection.

Ultimate Cheesy Garlic Bread subs

Subway® Ultimate Cheesy Garlic Bread Ultimate Cheesy Garlic Bread is perfect with the Ultimate Meatball Marinara or Ultimate Spicy Italian sandwiches. (Photo: Subway®)

Ultimate Cheesy Garlic Bread is the perfect pairing for classic Subway subs, like the Ultimate Meatball Marinara or Ultimate Spicy Italian.

"The great thing is that almost every sandwich on our menu pairs beautifully with Ultimate Cheesy Garlic Bread," Van Popering says. "But when we looked at how to launch for the first time, we immediately went to our Meatball Marinara."

Though Ultimate Cheesy Garlic Bread is a new menu item, early reviews rave about its craveable, delicious flavor.

"When our guests hear about Ultimate Cheesy Garlic Bread, they say, 'You had me at hello,'" he says. Order yours now!

Innovating with our guests in mind

Our Spicy Italian sandwich is unbelievably delicious on Ultimate Cheesy Garlic Bread. Our Spicy Italian sandwich is unbelievably delicious on Ultimate Cheesy Garlic Bread. (Photo: Subway®)

Subway is committed to bringing more food innovation to the market. And our guests are the single biggest influence on our innovation strategy.

"Not only is innovation important to our brand, it’s important to our guests, and that’s why we focus on it," says Van Popering.

"We have a team of chefs and innovation specialists who are brainstorming literally hundreds of different menu ideas every year," he says. "And we go through a process of talking with our guests in different cities across the country to understand what they’re looking for and what they want from Subway."

A first for Subway

"We know our guests love garlic and they love cheese. It’s a powerful combination when those two come together in a way that none of our competitors have in the marketplace," Van Popering says.

So stop by your local Subway restaurant and warm up with awesome menu items you can't find anywhere else. New Ultimate Meatball Marinara and Ultimate Spicy Italian sandwiches on Ultimate Cheesy Garlic Bread are available until the end of February or while supplies last.

Top Image Credit: Subway®

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