Texas Brisket is legendary but what if you didn’t have to travel far to get brisket that’s naturally pit-smoked with delicious flavor? Now you don’t have to because the new Naturally Pit-Smoked Brisket sandwich has officially arrived at Subway® restaurants and it’s the real deal.
From now through November 7th at participating restaurants, guests across the U.S. can satisfy their smoked meat cravings right at their local Subway.
Featuring brisket that’s naturally smoked for at least 13 hours, the sandwich is made on freshly baked Italian Bread, with smoked cheddar cheese, and a zesty barbecue sauce. Guests can choose from a 6-inch or 12-inch size.
To be sure we remained true to the pit-smoked process, Chief Brand and Innovation Officer at Subway, Len Van Popering says, “We collaborated with some of the most talented pitmasters in the country to create a one-of-a-kind taste experience that features the unmistakable flavor that comes from using real smoke and freshly baked bread.It’s a combination that simply can’t be beat.”
TEXAS TESTED, AND APPROVED
We’re so confident in our new brisket that we decided to bring it to Texas. The catch—guests didn’t know they were eating a Subway sandwich.
How did we do it? Subway propped a smokehouse named Monty’s Pit-Smoked Brisket in Austin, TX to test our sandwich in the heart of the brisket scene.
Then, over 100 Austinites attended the reveal, showing the people who know pit-smoked meats the best just how dedicated we were to the smoking process.
When it was revealed that Monty’s Pit-Smoked Brisket was actually from Subway, the guests erupted in surprise, laughing and clapping in approval.We think it’s safe to say, we passed the test. Want to give it a try yourself? Stop into a Subway before it’s gone.
Top Image Credit: Subway